Mr. Pei Xiaoming, vice president and CTO of Refond, shared the keynote speech of mini LED backlight review and prospect with the participants.

Aug 24, 2021

On July 30th, the second global Mini / Micro LED display leaders summit was grandly held in Shanghai New International Expo Center. Mr. Pei Xiaoming, vice president and CTO of Refond, shared the keynote speech of mini LED backlight review and prospect with the participants.

Refond Mr. Pei Xiaoming, CTO delivered the speech
Refond Mr. Pei Xiaoming, CTO delivered the speech

The ideal is full, and the reality is skinny

At the beginning of his speech, Mr. Pei Xiaoming said that the current development of Mini LED backlight display has been delayed by at least one year than expected.

It has been more than five years since the concept of Mini led was proposed. After such a long demonstration, it has shown that Mini LED has the strength to lead industrial change in the field of backlight display applications. It is true that in the field of Mini LED backlight display, first the application products of E-sports display and laptop came out, and then the entry of international terminal manufacturers such as Apple, Samsung and Huawei made the prospect of Mini LED backlight display better.

Mini LED demand scale
Mini LED demand scale

"Even so, we still need to recognize the reality. At present, the price of products on the market that can really be labeled with Mini LED backlight is still not close to the people. Products that lack an audience are not perfect technology. " Mr. Pei Xiaoming said that from the current development trend, the batch application of Mini LED display is not only later than expected, but there is still a long way to go in the future, which requires the joint efforts of colleagues in the industry.

The road is hindered and long, and the journey will come soon.

So what causes the gap between the expectations and reality of Mini LED development? Mr. Pei Xiaoming gave the answer from the perspective of industry readiness in his speech.

Mini LED industrialization readiness assessment
Mini LED industrialization readiness assessment
Judging from the current industry development trend, the verification of technical principles has confirmed its feasibility, but there are differences in technical routes, schemes, process schemes, material systems, etc., presenting a "contending of a hundred schools of thought" pattern, and it is temporarily unable to reach the direction. The unification of system integration schemes, reliability standards, standardization, etc. cannot reach an effective industry reference. Therefore, the current industry situation is at a time when the dawn is not bright, it can be said that opportunities and challenges coexist.
Mini LED industrialization facing challenges
Mini LED industrialization facing challenges

Although the promotion of Mini LED backlight is slow due to the current technological differences, it is undeniable that with the participation of leading companies, various products have been launched to the market one after another, waiting for the confirmation of end consumers, and quantitative changes have caused qualitative changes. As far as the current development trend is concerned, the application of Mini LED backlight is about to be fully launched. From the perspective of the Mini LED backlight industry chain, mainland companies have the most complete and mature industry chain. After the display industry has been stuck, the development of Mini LED backlight will be an effective way for us to achieve corner overtaking.

Refond takes the lead and accumulates a lot

As a traditional LED packaging manufacturer, Refond not only has the supply chain integration ability that cannot be matched in a short time upstream and downstream of the industrial chain, but also has been deeply cultivated in the field of Mini led for many years. At present, Refond has a layout in TV backlight, on-board display, E-sports display, NB, VR / AR and other application fields. Some fields have formed medium batch supply in 2021, relying on the accumulation of technology, enjoy a certain first mover advantage in the industry.

Refond Mini LED backlight application field
Refond Mini LED backlight application field

During his speech, Mr. Pei Xiaoming analyzed the impact on packaging manufacturers under the reconstruction of industrial chain, and expounded Refond's experience from six aspects: product solution capability, business model, material system, process and equipment capability, testing method and quality control, delivery system, etc.

The ability of industrial chain reconstruction to traditional packaging manufacturers
The ability of industrial chain reconstruction to traditional packaging manufacturers

Mr. Pei Xiaoming's speech reflected the development idea of Refond in Mini LED display application. His pragmatic attitude won the attention and recognition of the participants and gained the applause of many participants.
Mr. Pei Xiaoming's speech scene
Mr. Pei Xiaoming's speech scene